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Tremi | Finding the Right Nail Influencers and Content Creators
The “best” nail influencer / content creator depends on two things: where their audience lives and what content style they post. Here are the most common creator types to look for.
Local creators in your city
These creators tag neighborhoods, visit local spots, and drive bookings because their followers can actually show up to your salon.
- “Come with me to my nail appointment” reels + city/neighborhood tags
- Comments like “where did you get these done?” or “drop the salon name”
- Can include a booking link, promo code, or “DM NAILS” call-to-action
Nail art + technique specialists
Great for salons known for detailed designs, trendy sets, or specific services like Gel-X, builder gel, or structured manicures.
- Design breakdowns (what they asked for vs. what they got)
- Close-up macro shots in natural light
- Service-focused content (Gel-X, builder gel, nail art upgrades)
Short-form “nail POV” + ASMR creators
These creators specialize in viral-friendly clips that make people want the look immediately.
- Typing/tapping, unboxing, steering wheel shots, “day in the life” nail POV
- Trend audio + quick transitions (before/after reveal)
- Simple captions that push action (book, DM, link in bio)
Lifestyle + event creators (bridal, prom, travel, self-care)
Perfect for seasonal promos—followers are already in “I need to get my nails done” mode.
- Bridal/occasion prep content (engagement, graduation, holidays)
- Self-care routines that naturally include nails
- Local recommendations + beauty upkeep content
Tip: search using both location + style (example: “San Diego chrome French micro-influencer” or “Dallas Gel-X nail creator”).
